Pin Potential: Our 2025 Journey with Pinterest

At Enchanted Fibers, 2025 began with a clear vision: to expand our presence beyond fiber festivals and in-person markets, and begin weaving our story into the online world in a way that truly reflects who we are. Pinterest felt like the natural loom to do this on—a place where beauty, creativity, and inspiration come together.

Like many small businesses, we first turned to YouTube and podcasts, trying to piece together our own path. What we discovered, however, was that in order to honor our time and energy, we needed more than scattered information. We needed guidance from someone who truly understood both the art and the science of Pinterest.

That’s when we discovered Meagan Williamson. Though she didn’t have her own podcast, her name appeared again and again in the voices we trusted. We joined one of her challenges, and almost immediately, we knew she had something special—a gift for teaching, encouraging, and helping business owners like us see the bigger picture.

So when the opportunity came to join Pin Potential, we stood at a crossroads. Would we stay hesitant, worried about whether we could keep up, or step forward and commit? We chose courage. And we’re so grateful we did.

Pin Potential became more than just a course. It felt like a carefully woven roadmap—clear, approachable, and designed to help makers and dreamers unlock the power of Pinterest with confidence. The fundamentals were laid out in a way that fit how we learn best, and the support from both Meagan and the community was like sitting at a table with others who understand the journey of building something by hand and heart.

Month by month, we’ve watched our Pinterest analytics bloom. Each lesson, each call, each insight has helped us bring more of the tactile, story-driven experience of Enchanted Fibers into the digital world.

Looking back, investing in Pin Potential was one of the best choices we made in 2025. If you believe Pinterest could be a powerful tool for your business, we wholeheartedly recommend it. Meagan’s teaching and the Pin Potential program are like strong, steady threads—you simply have to be willing to weave them into your own tapestry.